What are the different types of business signage?

Business signage plays a crucial role in branding, marketing, and attracting customers. There are various types of signage designed for different purposes, from storefront signs to interior displays. This guide explores the most common types of business signage and how they can enhance your brand’s visibility.

Brand Stories
March 24, 2025

1. Outdoor Signage

Outdoor signage is designed to attract customers and make a strong first impression. These signs are typically placed on storefronts, roadsides, or buildings to promote brand awareness and drive foot traffic.

Common Types of Outdoor Signage:

  • Pylon Signs – Large, freestanding signs often used by shopping centers and business parks.
  • Monument Signs – Ground-level signs made of stone, brick, or metal, ideal for corporate offices and residential communities.
  • Channel Letter Signs – Individually cut, three-dimensional letters that are illuminated or non-illuminated.
  • Billboards – Large advertisement boards placed in high-traffic areas for maximum visibility.
  • Awnings & Canopy Signs – Custom-printed fabric or metal structures that provide both branding and shelter.

2. Indoor Signage

Interior signs help guide customers, reinforce branding, and enhance the customer experience within a business location.

Common Types of Indoor Signage:

  • Lobby Signs – Logo and brand displays placed in reception areas.
  • Wayfinding Signs – Directional signs that help customers navigate large spaces like malls, hospitals, and offices.
  • Wall Murals & Graphics – Large-scale wall designs that create an immersive brand environment.
  • ADA-Compliant Signs – Signs designed to accommodate individuals with disabilities, including braille and tactile lettering.
  • Menu Boards – Common in restaurants and cafes, these display menus in an easy-to-read format.

3. Promotional Signage

Promotional signage is used for advertising special offers, sales, and seasonal promotions.

Common Types of Promotional Signage:

  • Banners & Posters – Temporary signage for events, sales, or promotions.
  • Window Graphics & Decals – Adhesive graphics placed on windows to advertise promotions or enhance branding.
  • Floor Graphics – Attention-grabbing decals placed on floors for directional or promotional purposes.
  • Pop-Up Displays & Standees – Portable signage often used at trade shows and retail stores.

4. Digital Signage

Digital signage is a modern, versatile way to engage customers with dynamic content.

Common Types of Digital Signage:

  • LED Displays – Bright, customizable electronic signs used in storefronts and sports arenas.
  • Video Walls – Multiple screens that form a large digital display, commonly used in corporate and retail settings.
  • Interactive Kiosks – Touchscreen displays that provide information, wayfinding, or self-service options.
  • Menu Screens – Digital menu boards for restaurants that allow easy updates and animations.

5. Vehicle Signage

Vehicle graphics turn company vehicles into mobile advertisements that increase brand exposure on the go.

Common Types of Vehicle Signage:

  • Vehicle Wraps – Full or partial wraps that cover a vehicle with branded graphics.
  • Magnetic Signs – Removable magnets with business logos and contact information.
  • Window Perf & Decals – See-through graphics applied to vehicle windows for additional advertising.

How CherryTree Agency Can Help

At CherryTree Agency, we design and produce high-quality business signage to help you enhance your brand presence. From outdoor and indoor signs to digital displays and vehicle wraps, our team can create custom solutions tailored to your needs. Contact us today to elevate your business visibility with professional signage.

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